4 CRAZY DAYS IN PARIS
UNIQUE VISIBILITY
ÔBABA did not want to miss this magnificent "rendez-vous" of the PARIS Olympic Games. A unique opportunity for us to introduce our brand and our concept to tourists from all over the world. We wanted to plant a few ôbabas in Paris but security standards did not allow this communication action. Motivated, we decided to reach the public with our accessories and more particularly with our elastic bracelets for foreigners and our Frenchies bracelets reserved for French people, supporters of the France team, all disciplines combined.
5,000 bracelets were distributed over 4 days around fan zones and Olympic sites, in the street and even at the airport exit. This exceptional distribution was for adults but also for children.
This experience was unique. An excellent memory and the opportunity to experience the Olympic Games spirit for the ÔBABA team.
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